In 2009, designer and founder Chelsea Carpenter was in the midst of planning her wedding. Unable to find cohesive paper products that fit her unique style and budget, she gave up on the traditional retail lines and designed her own wedding stationery. Guests adored it, friends and family requested orders, and Chelsea saw the opportunity to turn her creative hobby into a full time career. Putting her corporate job on the shelf for good, she opened shop and the rest is southern fried history.